Ever since the news broke about Amazon’s launch of an NFT marketplace, all eyes have been on the company. As a tech giant, Amazon’s entry into the NFT space holds significant importance for the entire industry.
Due to the impact of FTX’s collapse, the launch of Amazon’s NFT marketplace has faced several setbacks. According to Web3 enthusiast Moritz, the Amazon Digital Marketplace, originally scheduled to go live on April 24th, has been postponed to May 15th.

The platform will initially launch in the United States and is expected to eventually expand globally.
As early as January, Blockworks first revealed detailed information about Amazon’s NFT marketplace, stating that the platform would focus on blockchain games and NFT collectibles within those games. Yahoo Finance later mentioned that Amazon would connect NFTs with physical products, allowing Amazon accounts to serve as NFT wallets, thus bypassing the need for dedicated cryptocurrency wallets like MetaMask.
The world’s largest online retailer has remained tight-lipped about the matter and has not issued an official statement.